International advertising agency Leo Burnett created a series of three topsy-turvy optical illusion images for an ad campaign for Jeep.  Each of the designs features an image of an animal with the tag line “See whatever you want to see.” printed beneath the Jeep logo.

When the designs are turned upside down, the animal transforms into a completely different one as shown below.

Read the full post to see the other two designs created by Leo Burnett.

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What is the first word that you see in this figure/ground painting from John Langdon?  Do you see the question or the answer?  Can you find both?

To see a similar painting from John Langdon, revisit his painting titled Love.

(via John Langdon)

In this brief video from Scientific American, the Ames Room illusion is demonstrated and then completely revealed.  If you are not familiar with an Ames Room, first have a look at this vintage Ames Room illusion photograph.  Now watch the video and see exactly how this trick is done.

This impossible-looking LEGO structure was created by a Flickr user going by the handle of Brixie63.  It is a recreation of and homage to David Macdonald’s famous digital manipulation titled The Terrace.  What makes the story even more interesting is that David Macdonald created The Terrace as an homage to The Warped Chessboard painting by Sandro Del-Prete.  It would be interesting to know what Sandro’s inspiration was when he first created his painting.  For the moment, we will just call this art (LEGO) imitating art (digital) imitating art (painting).

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In this painting by Ukrainian artist Oleg Shupliak, two girls in white can be seen walking around outside in a field.  The girls are each wearing sun hats and carrying umbrellas.  Can you find something else hiding in this painting?

I came across this simple animation this weekend and thought it had a pretty interesting effect.  It features a very basic tessellation pattern composed only of black and white crosses.  The crosses take turns rotating a quarter turn with the black crosses rotating counter-clockwise and the white crosses rotating clockwise.  The overall effect is very similar to The Mysterious Dance Tessellation.

This is essentially an anamorphic illusion from Victoria Skye and was a finalist at the 2014 Best Illusion of the Year Contest.  The photograph in the center marked ‘Original Photo’ is a normal, unaltered photograph of a young boy.  The photograph is then tilted forward (far left) and backward (far right) to present slightly different viewing angles.  The result is that the three images line up together to show what looks like an “age progression” for this particular boy.  He ends up looking younger in the photograph on the left and older in the photograph on the right.