The Maine Lottery Topsy-Turvy Illusion
Maine recently announced that they were going to start selling instant scratch-off lottery tickets called “Kwikies”. After sending a note to 1,300 retailers announcing this, complaints started flooding in about the name being inappropriate. It now seems that the tickets will be called something else. Interestingly enough, Maine used a topsy-turvy optical illusion to help advertise the launch of these new tickets. The caption reads, “Change your life. In an instant.” Rotating the card 180 degrees turns a bald grumpy man with a beard into a younger man with a full head of a hair and a smile on his face.
To view more topsy-turvy faces like this one, be sure to revisit The Inverted Faces of Rex Whistler and Reversible Face (which was used in an advertisement for a different type of product).
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